Shop-window LED screen

Start by defining what visitors should understand: an offer, a product, an appointment or your business identity. A screen should not say everything at once. Prioritise one main message and its supporting information, then choose a format that leaves space in the window.

Placement can preserve a view inside, complement a product display or occupy a dedicated area. Installation behind glass also requires consideration of reflections and visibility from the street. Provide a photograph of the whole shop window, rather than just the screen location.

Exposure changes throughout the day. A shaded street, a shop window in direct sunlight and an indoor shopping arcade create different constraints. Glass reflections can reduce apparent contrast even when the content looks bright inside the shop.

A site visit or environmental assessment helps prepare the selection. The equipment's exact brightness, its settings and operating schedules must be specified in the quote. Avoid choosing a product solely from a photograph taken at dusk: it does not demonstrate readability in your actual conditions.

Available viewing distance guides pixel pitch. When passers-by are close, detail and fine text require particular attention. At greater distances, message composition and contrast become central. Available dimensions alone are therefore insufficient to determine resolution.

Prepare a representative example: a product photograph, short text and a call to action. Ask for it to be adapted to the screen's actual resolution rather than relying on a file designed for another medium. Portrait or landscape orientation should be chosen before creating the content.

The screen, power supply and control equipment need locations that do not obstruct business operations or maintenance. Identify cable routes, servicing space and proximity to a suitable power supply. Mounting, clearances and ventilation must be checked with the installer.

Daily management deserves the same care as installation. Who changes the visuals? How is content approved? Someone must be able to find the source files and software credentials. Training and connection methods will need to be specified for the selected system.

Price on quotation. Compare equivalent display areas, resolutions and installations. Ask for equipment, structure, installation, commissioning and control options to be itemised. A standalone amount does not show whether your shop-window constraints are covered.

Your enquiry can include the city, available width and height, façade exposure, intended content and desired deadline. This deadline is a requirement to assess, rather than a promised delivery date. For a screen directly exposed outdoors, also see the outdoor/façade screen solution.