Information & transparency
Cookies and privacy preferences
You can accept, refuse or customise non-essential trackers. Your choice is accessible from the footer. Analytics and advertising preferences are separate from quote requests.
What is stored for your preferences
A local record stores your consent choice and its date. It contains no name, telephone or quote message. In the planned implementation, the preference is retained for six months before you are asked again. You can change it at any time.
The website creates no local lead storage. Remembering your choice does not trigger a conversion. If the browser blocks this storage, the website works without persistent preference storage and may ask again on another visit.
Audience analytics
The configuration provides for Google Tag Manager and Google Analytics 4 to understand website use. They are not loaded before applicable consent. Form events contain no entered values, and the CRM reference is not sent to analytics tools.
Refusal does not prevent browsing or preparing a quote. Account identifiers and actual activation still require configuration. No tracking is described as installed in external accounts before verification.
Advertising and conversions
Meta and TikTok pixels are prepared through Google Tag Manager, with separate advertising consent. Event triggering must respect this choice. A quote request is counted as successful only after CRM confirmation; simply viewing the Thank You page is insufficient.
Recipients, cookies actually used and their lifetimes must be recorded once accounts are configured. No telephone number, name, email or quote message should be added to event parameters.
Campaign attribution: ld_attrib
The official ld-suivi.js file loads only after advertising consent and when this feature is enabled. It creates the first-party ld_attrib cookie, retained for 90 days with SameSite=Lax and Secure over HTTPS, and a sessionStorage copy for the session. It remembers the nine planned advertising parameters, landing page and referrer without query parameters or fragment. A new advertising visit replaces the stored source.
This script also creates a source entry without advertising parameters, so it remains blocked before consent. It fills form attribution fields and adds a campaign code to marked WhatsApp links. Withdrawing consent deletes ld_attrib and its session copy, clears corresponding fields and removes the code from links before reloading. Tracking activation remains subject to privacy-information validation; enquiries work without advertising consent.
Changing your mind
The cookie management button lets you withdraw consent. The website stops new events and reloads the page after withdrawal of an active permission to remove session scripts. Cookies accessible to the website are deleted as far as the browser permits.
Some third-party trackers or cookies cannot be deleted from this domain. You can remove them through browser settings. Telephone and WhatsApp links open external services at your initiative; no widgets from these services load automatically.
Explore further
Reference resources. These links do not imply affiliation or availability of the equipment mentioned.
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